This is my second Invicta watch, having purchased a model 22061 a couple of weeks ago. The 22061 is a bit larger --- 43mm vs. 40mm on this watch --- and has a quartz movement rather than the Seiko NH35A automatic movement in the 9403. The price of the 22061 was $69 and the price of the 9403 was $88 and I find it nothing short of amazing that Invicta can sell these watches at the stated prices. This list price of the 9403 is $315 and a web search shows that typical selling prices are around $200. At $88 it is a steal. First, the watch itself is simply gorgeous, looking even better on the wrist than the photos depict. I have a smaller wrist and the 40mm wide 9403 fits my wrist-size better than the 43mm wide 22061 which looks a bit large. It has a solid, well-constructed feel to it belying its modest price. Comparing it to my $3,000 Omega Seamaster, the 9403 compares very well to it, although the finish on the case isn't quite there and the edges are sharper without the ultra smooth polishing of the case. The bezel has the same scalloped edge as the Seamaster bezel, and is equally difficult to turn unless your hands and the bezel are dry. For a dive watch, this is not the best situation. The otherwise identical 8926OB Invicta watch has an easier to grip coin-edge bezel (minus the red/black insert) and would be my preferred choice for diving. As noted earlier, the 9403 uses a well-regarded Seiko NH35A movement that has both manual winding and hacking ability. I owned a Seiko dive watch with a Seiko 7S26 movement that cost over twice as much as this Invicta when I bought it on Grand Cayman about a decade ago, and this is a much nicer movement than the non-manual winding, non-hackable 7S26 which is still used in many Seiko sport watches. So far, it's been running about two seconds slow per 24-hour period, which shows the movement has been carefully regulated. Swiss coronometer standards are, if memory serves me correctly, -2/+5 seconds per day so this is a very, very good performance for a mechanical watch. For reference, my 15-years-old Seamaster is a COSC certified chronometer and it typically runs less than one second per day fast following an $800 overhaul by Omega in its Miami service center. For the price of one Seamaster you can buy more than thirty Invicta 9403 watches, which is something to consider. I have noted many complaints regarding Invicta's customer service --- or lack thereof. Buyers have complained about paying $28 for warranty return shipping and handling of warranty repairs, along with having to wait weeks or months for the watch to be returned. Invicta ought to strive for much better service, without question, but the reality is --- at this price --- the 9406 is essentially a disposable watch. Buy it, enjoy it until it breaks or needs service and then toss it into the trash. That may sound harsh, but the cost of a routine CLA service is going to be in excess of the $88 you paid for it, so you might as well buy a new watch and be done with it. That said, I am delighted with my 9403 and will probably spring for a 8926OB at some point down the road. If you are in the market for an inexpensive dive watch, the 9403 or 8926OB deserve a close look. October 26, 2016 Update I've been wearing the 9403 for a couple of months and decided to give an update. First, it remains a very handsome watch and looks much more expensive than it is. I have not had the opportunity to use it while SCUBA diving but showers and forays into the pool have not resulted in any leaks. The bracelet looks nice, was easily resized, works well and seems more resistant to scratches than my Omega Seamaster bracelet which is a well-known scratch magnet. My only significant issue with the watch is its accuracy. It has settled in at running 10-15 seconds per day slow. That works out to about a minute to a minute and a half slow per week. I'm a bit OCD'ed over accurate watches but this may not be an issue for many owners. The Seiko NH35A movement is decent and reliable and should be capable of tighter regulation. I may break down and have a watchmaker see if they can tighten it up a bit. I'll keep you posted.